Sales is changing. It's getting more emotional.
The more digital society becomes, the more transparent and tangible the customer becomes. The way we sell becomes even more important: more personal, more individual and more authentic.
Hardware that lubricates itself
Similar to human skin, which heals itself after minor injuries, fittings with Silverlook Evo sealing do the same. Read about the world's first surface coating.
Green or ecological?
Planting alone does not yet make a healthy living climate. An example from the Netherlands shows how sustainable building á la cradle to cradle works.
Social Media in the fenestration industry
The pandemic has given a boost to social media channels. They create the emotional bond between consumers and companies, are brand images and "appetisers".
